BUILDING CONSERVATION ORGANIZATIONS
Special Feature Page 7

Morrison, Emily Kittle. Leadership Skills: Developing Volunteers for Organizational Success. Tucson, Ariz.: Fisher Books, 1994.

Morrison has spent the past 20 years training volunteers for leadership success, and her experience shows in this comprehensive guide to volunteer motivation, leadership skill development, and accomplishment of organizational goals.

Scheier, Ivan H. When Everyone's a Volunteer: The Effective Functioning of All-Volunteer Groups. Philadelphia, Pa.: Energize, Inc., 1992.

The heart of this specialized guide for entirely volunteer groups is a set of innovative group-interaction exercises to cultivate a unified, well-run organization--whether it be a service club, auxiliary group, or grassroots nonprofit.

Robinson, Ellis M. The Nonprofit Membership Toolkit. San Francisco, Cal.: Jossey-Bass, 2003.

In order for a social change organization to survive, links need to be made between program goals and members' goals. Program managers and directors must understand what their members are looking for to retain current members as well as attract new members. This book provides the information and tools to do this as well as examples from past programs.

Wittich, Bill.  77 Ways to Recruit Volunteers.  Fullerton, Calif.: Knowledge Transfer, 2003.
This book will give you many suggestions for recruiting new volunteers. It will help you create a variety of niche marketing techniques to find today's potential volunteers. These volunteers are different from yesterday's traditional volunteers in that they are willing to admit that they are looking for a benefit from their volunteer activity.

Wittich, Bill.  77 Ways to Recognize Volunteers.  Fullerton, Calif.: Knowledge Transfer, 2003.
Recognition is magic. It is one of the keys to retention. Everyone wants to know that they are being appreciated when they work. This 96 page publication contains 77 suggestions for showing your volunteers that they are appreciated.