Lyn Van Swol

Credentials: Faculty

Position title: Communication Arts

Email: vanswol@wisc.edu

Website

I research information sharing in groups, utilization of advice, persuasion, language use in groups, chatbot communication, and the role of strategic persuasive messages in environmental communication. All my research shares the theme of examining what factors are likely to increase acceptance of information during an interaction.

The role of group discussion in facilitating persuasion, especially concerning environmental topics is a theme of several current research projects. I’m especially interested in how peer groups can set norms through group discussion to encourage pro-environmental behavior.

I am also collaborating with several researchers to examine what factors can increase the utilization of advice. Current research examines how strategic messages can increase acceptance of advice for the mitigation of PFAS harms.